Clients
Great Many (Current)
Joined Great Many in its foundational year to craft and implement a comprehensive go-to-market strategy across all channels. Spearheaded the development and execution of an influencer marketing strategy that significantly expanded the brand's reach and awareness. This channel has since grown to become the company’s leading driver of customer acquisition, solidifying its impact on overall business growth.
Ever/Body (2024)
Collaborated with the brand to revamp its influencer program, creating a sustainable framework to leverage the channel as a powerful digital word-of-mouth channel for client acquisition. In partnership with Young Social, I audited the existing program's performance and partnerships, then developed and executed a best-in-class strategy tailored to a service-focused business. The initiative successfully onboarded over 40 influential tastemakers who shared the Ever/Body story through engaging social video content.