Say “when”
Meet Parmesan: you might know it as that essential cheese (with just a sprinkle) that makes every pasta dish soar. That's my philosophy of work with brands - adding the finishing touch that elevates everything around it.
Special Sauce
I combine strategic thinking with creativity to help brands communicate their stories and express their unique brand DNA. Together, we’ll use mindfully crafted brand strategies and experiences to help elevate your brand in the consumer’s eyes.
Growth Through Strategy & Storytelling
I grew up in Italian-American household, where food (with plenty of parm!) flowed freely and shaped my earliest understanding of community—but that's a story for another time.
Over the past nine years, I've dedicated myself to building brands through community-building, tailored storytelling, consumer-education, and continuous innovation. In today’s competitive landscape it’s essential that brands build authentic connections with their customers. Defining and sustaining a strong brand identity is the most important step.
After working full-time with a number of early stage startups I began consulting to prove an important market thesis: early stage brands don’t have to be spread thin. Instead, they can use integrated brand marketing partners to drive early growth. In today's landscape of soaring acquisition costs and overwhelmed in-house teams, nurturing both brand identity and community while hitting business targets can feel impossible. I founded Parmesan to unlock opportunities for early-stage businesses by creating strategic marketing programs and executing them as a seamless extension of your team.